I saw a sticker on the back of a car in Zürich this morning: "Save the Ring". I'm guessing that unlike most residents of the city, I knew what it meant.
www.savethering.org is a commendable venture, aiming to protect the world's greatest stretch of tarmac from the hands of evil businessmen and councillors.
But I can't help thinking that the campaign isn't really necessary - although it does provide a reason for ring-lovers (I hope that's not a euphemism for anything) a chance to meet up without having to spend their hard-earned €uros on laps of the track. Not that they'd mind that, it's their favourite hobby.
In many cases, dying businesses are bought in order to strip them of valuable assets. In this case, the main asset is a racetrack, built on land that isn't really useful for either industry or housing. So it will continue to make sense to run it as a circuit, it's just a question of determining the price that makes it viable. Obviously, users of any service like that service to be as cheap as possible, but that is determined by competition. And, as there is only one Nürburgring, there is no equivalent, no competition.So the customers will continue to pay the market price to use it.
So do we need to Save the Ring? I'd like to think that it will save itself. Just as long as we love it enough.