As tickets for the matches are like gold dust, many people are opting for the next best thing.
Public Viewing Areas are springing up all over the place, even in the lakes, as you can see here in Zurich.
The idea is to promote the party atmosphere of the EM, and generally get loads of people out on the streets celebrating-
Some will be family areas, one I saw being built was sponsored by Migros the supermarket chain. Others will be corporate jollies.
I'll probably opt for a local biergarden with a large screen and nice shady trees...
Btw - EM is short for Europa Meisterschaft (European Championship) and I'll be sticking with the local abbreviation.